Should Automotive Firms Opt Into Green Innovation?

In recent years, increasing social, stakeholder, and regulatory pressures have pushed automotive firms to invest in green innovation an attempt lower their harmful effects on the environment. They may choose either put resources into developing initiatives or further develop core competencies as a firm. Previous studies find positive correlation between initiatives: product innovation, process marketing, supply chain management with firm image, sustainable development, financial performance. The study proposes model build conceptual framework of ideal market timing conditions when undergoing well application implications concepts within existing